In order to thrive, the company that we create websites for should be relevant. It must offer products or services that its target market really needs.
But even the most relevant company dies out if it does not pay enough attention to the competition. Needless to say, aside from being relevant, there is also a need to be outstanding. Good thing standing out is not such a very difficult thing to do. As far as marketing is concerned, there are many different ways to stand out.
One sure way is by using search engine optimization or SEO. Through this, the company’s website is promoted online so that its link appears on the top pages of the most popular search engines such as Google and Yahoo!. The company can work with one of the firms featured on BestSEOCompanies.com if it wants to really make the most out of an SEO campaign.
Another thing that can be done to stand out is to make a one-of-a-kind logo to represent the company. The logo can be inspired by anything that the company has a clear affinity with, from their actual products to animals that carry heavy symbolic meaning. In this article, we are going to present three animal designs that really stir the right emotions in anyone who sees them.
The lion is widely regarded as the king of the jungle. As such, even this maned beast’s silhouette already commands attention and respect. It comes as no surprise that the lion is often used as a symbol of strength and power.
A company that has the lion in its logo can be construed as a strong organization with enough influence to affect change in the market that it serves.
When someone gives you a bearhug, they lock you in an embrace so tight that there is possibly no way of escaping it. Of course, this special type of hug gets its inspiration from the animal itself, which has long been regarded as a symbol of strength and courage. There are also cultures who use the bear as a symbol of power and dignity.
Ironically, such symbolism is balanced out by the fact that the bear has also come to symbolize innocence and childhood in the American culture, thanks to the ever famous Teddy bear, which of course is named after the famed American president Theodore Roosevelt. When used in a logo, the bear figure can trigger child-like devotion and respect from consumers.
The bird is perhaps among the most ubiquitous designs not only in logos but in art in general. And it’s not so difficult to see why – this winged creature has long symbolized freedom and connection with nature. It has also been used as a symbol of sanctity, peace, and transcendence. When a company uses a bird figure in their logo, they are most likely highlighting not only their continuity but also their oneness with the market that they serve.
Using the right imagery in a logo is important if we are to convey the right messages. Still, designers must exercise caution in incorporating various elements in their work. The logo must be easily understandable without being too loud or too sparse. Achieving balance is key, but it’s not such an easy thing to accomplish.