Creating a compelling graphic design project is not only a matter of skills but depends mostly on the main idea behind the project. Even though we like to believe that quality of design is the main feature which attracts viewers, reality proves differently. The biggest magnet for virability is the design concept.
No matter if the design represented through banner printing, product packaging, printed stationery or online advertisement, the main idea is always the driving power to creating a striking and memorable design project. The print and packaging designs presented in this article make a bold statement with both their looks and their primary concept.
The advertisement design of Persil presents a smart concept which integrates world play into a beautiful graphic collage. After a further look into the poster’s design, viewers can clearly spot a tiny city of grime, settled in the fabric. The design aims at connecting with potential customers who know the struggles of trying to get a stubborn stain off a delicate fiber. The yellow spot beautifully contrasts with the deep blue textile and the playfulness of bubbles, surrounding the slogan, add to the design’s creative appearance.
Juice Box Packaging
This gorgeous juice packaging design, created by Naoto Fukusawa, creates the link between the products and its packaging by using raw realism and saturated colours. Although it’s currently available only in Japan, the popularity of this juice has grew so much that it’s soon expected to reach the market overseas and become the hot thing in the food industry.
The slogan of Nivea Men perfectly goes with the advertisement design helping it create a strong statement. “Because Life Makes Wrinkles” is a rather disguised call-to-action which aims at a hardly approachable audience in the cosmetics industry. Despite the difficulties, the idea behind Nivea’s advertisement campaign has been cleverly presented through visual symbolism. This advertisement design speaks of the need of skin care through a set of images which present the everyday troubles of the modern man.
The advertisement design of Durex’s “Extra Large” campaign has a humoristic approach to creating a memorable and viral ad campaign. The poster’ vintage colour filters aim at creating an atmosphere of solitude where the viewer can safely confront the problem which many others like him face each day. Despite the unclear reason behind the obviously photoshopped green ocean, this poster design hits the bull’s eye with a great concept and a smart execution.
The FedEx print advertisement campaign for item transportation between China and Australia presents a creative and unique design idea. The design cleverly interacts with a various set of design concepts by integrating the world map into an image of a neighbourly item transaction. The ad design visually erases the limitations of the long distance and creates a feeling of simplicity and complete freedom.
Source | Creator: New Moment New Ideas Company Y&R, Belgrade
“Dreaming of a Holiday?” is an advertisement design created by the New Moment New Ideas Y&N Company. The campaign’s brilliant design relates to the endless boredom we all find ourselves in while counting the last hours of our work days. The simplicity of the photograph plays with the viewer’s imagination while the hand-drawn pool transforms this lethargic image into a triumph of adventurism.
This dog adoption advertisement campaign, sponsored for Pedigree, is more than an avocation for making a good deed. The creative minds behind these posters have truly managed to capture the joy of having a furry pal around while putting a the viewer in two contrasting environments. This print design is a great example how photography can play a leading role in outdoor advertisement design.